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Affiliate Marketing in NZ – What is it and how can I do it?

2 July 2018
Affiliate Marketing in NZ

Well, it is a simple methodology and as the specialists in affiliate marketing in New Zealand, here at SLICE Digital we’re very well qualified to answer the question.

What is Affiliate Marketing?

Affiliate marketing is a method of promoting products or services to new customers through referrals. Commonly this is known as ‘word of mouth’. Referrals of this nature often happen spontaneously, imagine you are at a BBQ and someone asks about the beer you are drinking. You can either recommend it or denounce it. If you recommend it and that friend then buys the same beer next time they visit the supermarket you have effectively influenced their decisions and been a successful affiliate marketer.

With the rise of digital communications and social media this can take place on a greater scale and businesses can influence this through appropriate strategies as well as track the return on investment and the success of their affiliate marketing channel.

As a formal marketing strategy, affiliate marketing is a process to encourage and significantly increase referrals from word of mouth, perhaps the oldest and most trusted marketing strategy. The basic principal is to encourage and reward advocates to promote your product or services to their network or contacts through their online network.

It is a simple 3 stage process.

Stage 1 – Refer a customer
Stage 2 – Get a reward
Stage 3 – Repeat stages 1 and 2

Referral or affiliate marketing is internet-based using an affiliate marketing software provider such as S.L.I.C.E. Digital.

By utilising our tracking technology to measure results and customer behavior you can effectively gauge the return on investment from your referral or affiliate marketing spend. Affiliate marketing increases brand awareness, referrals and, ultimately, revenue on a pay for performance basis.

A study conducted by the University of Frankfurt and the University of Pennsylvania, on referral programs and customer value concluded that referred customers were both more profitable and more loyal than customers acquired through other marketing channels. Referred customers had a higher contribution margin, a higher retention rate and were more valuable in both the short and long run.

There have been a large number of hugely successful businesses that have been built on the affiliate marketing model. Some of the famous online affiliate or referral marketing pioneers were Uber, DropBox, PayPal and Airbnb… all of whom are still running highly effective referral and affiliate schemes as their primary source of generating new customers, rewarding current customers and building highly effective brand advocates in the process.

If you would like to know more about affiliate marketing and using S.L.I.C.E. Digital to increase your sales and leads please contact us now to discuss the options.